PREVIOUS STRATEGIES

Our goal from the start was to raise awareness for the Moving Arts program and expand its reach beyond its local community. When we completed our Rocky Mountain Emmy Award winning film, we knew the premiere needed to reflect the spirit and impact of the work itself, reaching far beyond Moving Art’s hometown of Española. That vision led us to partner with Moving Arts to produce a one-of-a-kind live event, bringing performers of all ages together on the historic Lensic Theater stage. 

This immersive multimedia experience opened with a 30 minute dance and theatrical performance, spotlighting the extraordinary talent of Moving Arts students and immediately connecting audiences to the heart of the program. The live performance flowed directly into the documentary Moving Arts: Setting Hearts Ablaze, deepening audience engagement through powerful storytelling on screen. 

Supported by a coordinated media and promotional campaign, Every Avenue, Docufilms, and Moving Arts worked together to generate excitement, drive visibility, and introduce new audiences to the program’s mission. The result was a sold-out 800+ seat theater and increased awareness of Moving Arts as a vital, transformative force in arts education and community building. 

Explore the impact below: 

We strive to be an uplifting force in our community, because we believe healthy communities start with full plates. That belief led us to partner with our sister company, Docufilms, to create Movement, a Rocky Mountain Emmy Award–winning short documentary, alongside a series of commercials for The Food Depot. 

Movement centers on The Food Depot itself, highlighting the scope, heart, and impact of its work feeding communities across Northern New Mexico. The documentary showcases the organization’s operations, partnerships, and people, offering an inside look at how The Food Depot mobilizes resources, builds infrastructure, and shows up every day to ensure thousands of families have access to nutritious food. 

Complementing the documentary, the commercial campaign focuses on the individuals and families The Food Depot serves. These spots were intentionally designed to challenge common assumptions about food insecurity by humanizing the experience and reframing it through dignity, resilience, and community support. 

The Food Depot’s mission to nourish communities and create pathways to food security is deeply meaningful to us at Every Avenue. This project was more than a campaign. It was an opportunity to use storytelling to build awareness, deepen understanding, and amplify the work of an organization making a lasting impact throughout Northern New Mexico. 

At Every Avenue, we believe how you get there is just as important as where you arrive. In collaboration with Adidas, Zia Pueblo’s Gypsum Mines was rooted in that belief, treating the journey, the land, and the creative process as integral parts of the final release. 

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Rather than entering at the launch stage, consumers were invited into the story early, engaging with the project as it evolved. By integrating land art, cultural context, and intentional storytelling, the campaign honored the landscape while creating a deeper, more meaningful connection between the product, the place, and the people. The result was not just a release, but an experience shaped by respect for land, art, and community, setting the foundation for a strong and lasting impact. 

When we were approached by the Museum of New Mexico Foundation (MNMF) to create a documentary companion for their exhibition on the history of New Mexican food, we knew that telling a 22,000-year story would be no easy feat. After months of research and 13 days of filming across the state, we are incredibly proud of the final result. 

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Eating History is a captivating 60-minute documentary that explores New Mexico’s deep and complex relationship with food, revealing how it has shaped and been shaped by the diverse cultures that define the state’s unique culinary identity. Through rich storytelling and historical insight, the film highlights the flavors, traditions, and stories that form the foundation of New Mexico’s gastronomic heritage. 

In addition to the feature-length documentary, we produced five short films, each focused on a distinct aspect of the state’s culinary roots. These films were created for ongoing display within museum exhibitions and at the MNMF store in the Albuquerque International Sunport, extending the reach of the project and inviting audiences to engage with New Mexico’s food history in multiple settings. 

Marketing and commercial photography intersect most powerfully when built on strong relationships and shared vision. Through close collaboration with the State of New Mexico, we developed trusted partnerships that led to a rare opportunity to work directly alongside Vince Gilligan, the creators, and the original film crew of Breaking Bad. Commissioned by the Governor, the City of Albuquerque, and the Pueblo of Isleta, serving as the onsite Stills Photographer and Lead Billboard Photographer for a statewide campaign that has become a recognizable visual landmark across New Mexico.