Tel. (505) 353-0851
About Us
We thrive on projects that don’t fit into neat categories. Whether it’s a campaign that breaks through the noise, content that captures attention, or a live experience that people remember long after it’s over, Every Avenue is where ideas find their edge.
Every Avenue is an Albuquerque-based Emmy award-winning creative agency built to push boundaries and make ideas impossible to ignore. We are multidisciplinary by design, creating work that moves fluidly across mediums and scale, films, art installations, advertising campaigns, retail products, real-world experiences, and more. If it can spark imagination and connect people to a brand, we’ll build it.
Our team cut its teeth in documentary filmmaking through DocuFilms, a nonprofit production company dedicated to powerful, human-centered storytelling. That same passion for craft and authenticity drives Every Avenue today. Here, we channel this passion into bold, innovative ways to engage consumers and culture alike.
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Our Values
•Uplift our Community
Do no harm is our number one priority, we’re here to be a positive force in our community and to work with your brand to be a positive force in yours.
•Speak Straight
Honest and straightforward communication is key to a successful business which is why we don’t beat around the bush.
•Deliver Unrivaled Service
It’s all about the experience, the details matter just as much as the macro with us.
We go the extra mile to make sure our service is unparalleled.
•Use Data. Make Decisions.
We’re all about the facts, we use data to evaluate options thoroughly to make decisions that create the desired impact. We’re all about informed decisiveness.
•Bring it Everyday
We work as a team, and that means everyone shows up and does their best. We’re present, passionate, and work hard to make it happen.
Meet the Team
Strategy, creativity, and execution, all powered by people who know their craft.
ACCOUNT EXECUTIVE
ZACH SPALSBURY
Zach Spalsbury, an entrepreneur, musician, and producer for over 15 years. He’s worked with agencies in NM on projects for local businesses and creatives alike. Zach’s beginnings as the founder of Maple Street Records yield an enticing facet to projects through his unique approach to “show through sound”. Invoking emotion and purpose is a vital part of what Every Avenue accomplishes.
An established account manager and business development manager in Albuquerque, Zach is dedicated to a forthright and consistent approach to ensure our clients have access and seamless communication with their team at Every Avenue.
CAMPAIGN DIRECTOR
DWIGHT HARRISON
Dwight Harrison is a multidisciplinary creative, two time Emmy award winning Director of Photography, and one of the lead creatives at Every Avenue. For years, Dwight has developed his craft through hands-on work. Starting in location management, Dwight has led scouting on several large scale episodic productions such as Apple TV’s Pluribus, AMC’s Better Call Saul, and Netflix’s American Primeval. He is known for his photo contributions on commercial campaigns for brands like Adidas, Breaking Bad, and Lids.
Dwight is also part owner of an event company called Here & Now, where he has created and managed many large scale events and campaigns to promote and draw traffic to businesses and artists alike, contributing heavily to the local community and economy. Bringing these skills to Every Avenue, Dwight’s work centers on creating experiences that genuinely resonate, guided by professionalism, curiosity, and a student-minded commitment to continual learning and collaborative growth.
CREATIVE DIRECTOR
ZAC CORNFIELD
Zac Cornfield is a Rocky Mountain Emmy Award–winning director and storyteller from Albuquerque, New Mexico, and one of the creative leads at Every Avenue. With a background in documentary filmmaking through Santa Fe based Docufilms, Zac brings a human first approach to every project. Crafting films, campaigns, and experiences that resonate by putting people at the center.
From working on acclaimed series like Better Call Saul to directing award-winning branded films and PBS-distributed documentaries, Zac’s career has been shaped by a commitment to authentic, impactful storytelling. At Every Avenue, he channels that passion into bold, multidisciplinary creative work that connects brands to audiences in unforgettable ways.
COMPANY MENTOR
MICHAEL CAMPBELL
Michael Campbell, founder and Executive Producer of DocuFilms, is an accomplished filmmaker and creative visionary whose work has inspired, informed, and sparked change for decades. With a career that spans global advertising campaigns, Emmy winning commercial work, and award winning documentaries, Michael now serves as a mentor and guiding force for Every Avenue, helping shape the agency’s approach to storytelling, creativity, and impact.
Before Every Avenue, Michael led acclaimed campaigns for Apple, HBO, Pepsi, Sony Pictures, and the US Navy, earning Emmy winning recognition and creating some of the most profitable, talked-about marketing campaigns in the industry. At DocuFilms, he shifted his focus to
documentaries that elevate critical issues and amplify underrepresented voices. Bringing this perspective to Every Avenue, mentoring the team and guiding bold, human centered creative work.
His philosophy, reflected in his co-authored book Think Round: How to Own the Future by Focusing 100% of Your Company on Customers & Consumers 100% of the Time, continues to influence Every Avenue’s mission: creating work that connects authentically and leaves a lasting impact.